When does the sale start?
Our End of Season Sale will commence at 12:00PM GMT on Monday 20th December for the UK. As for other locations, the Sale will begin at 12PM GMT+1 for Europe, 7AM EST in the USA and 10:30PM AEDT.
Prepare a wishlist
No one is trying to lose out on getting their size for our best styles. Be ahead of the game and scout the website early and start putting together your wishlist to save yourself the hassle of scouring the website on the first day of sale and risk missing out on the best items. You are essentially preparing your shopping cart by selecting your items and sizes, all ready to checkout from there. Watch our step-by-step video HERE showing you how to add to your wishlist.
Get into the sale early - Sign up to the Aab VIP Club
Another handy tip to maximise your chances at bagging those items even more is to sign up to the Aab VIP Club. We email members with a link to give you access to the sale 24 hours before the initial launch time for non-members. Unfortunately, for this sale we won’t be doing an early access event for VIP members and the sale will be starting at one standard time for all our customers. However, it’s always a good idea to sign up anyway because you never know when we might do an early access event for the VIPs.
Hunt for statement/staple pieces
It’s the best time of the year to restock on your essential/staple pieces. Focus on bagging these items and gradually continue to build your wardrobe around your basics for the rest of the year. Alternatively, it’s also a great time to hunt for statement pieces you wouldn’t usually purchase at full price. Enjoy the process of experimenting with your style by shopping bolder looks without having to break the bank.
Get ahead on gifting
Sales are also the best time to stock up on gifts for friends and family. Instead of leaving gift buying to the last minute or purchasing an average gift, why not invest in quality pieces during the sale, which you can get at a bargain price.
Don’t just restrict yourself to the things you need right now
It’s always tempting to only buy clothes you need now for the winter but why not prepare your summer wardrobe or outfits for future occasions from now so you’re all set once the weather changes and your calendar starts to fill up. All these items will be at a bargain price that you can’t guarantee will still be there in a few months to come.
Sign up to the newsletter
Finally, signing up to the newsletter will get you ahead of the game for as long as the sale lasts. Further reductions are bound to happen over the sale period so a newsletter sign up will definitely keep you up to date with the changes.