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Everything You Need To Know About the Aab Summer Sale

Shayma Abdirizak

Tell us more about the Summer Sale...

1. Our Summer Sale will commence at 10:00AM BST on Thursday 28th July for everyone in the UK and the rest of the world.


2. All Loyalty members will be able to access and shop the Summer Sale 24 hours in advance of everyone else at 10AM BST on Wednesday 27th July. We will be emailing Loyalty members with an access link in the morning, so keep an eye out for it.


3. You will be able to shop up to 50% OFF selected lines during the Summer Sale.


4. We haven't decided an end date yet for the Summer Sale, so make sure to shop your favourite pieces as soon as possible to avoid disappointment. 


How to prepare a wishlist

Be ahead of the game and scout the website early and start putting together your wishlist to avoid missing out on your size in the best styles. You are essentially preparing your shopping cart by selecting your items and sizes, all ready to checkout from there. Watch our step-by-step video HERE showing you how to add to your wishlist.


Hunt for statement/staple pieces

It’s the best time of the year to restock on your essential/staple pieces. Focus on securing these items and gradually continue to build your wardrobe around your basics for the rest of the year. Alternatively, it’s also a great time to hunt for statement pieces you wouldn’t usually purchase at full price. Enjoy the process of experimenting with your style by shopping bolder looks without having to break the bank. 


Get ahead on gifting 

Sales are also the best time to stock up on gifts for friends and family. Instead of purchasing last minute gifts, why not invest in quality pieces during the sale, which you can get at a reduced price. 


Don’t just restrict yourself to the things you need right now 

It’s always tempting to only buy clothes you need for now but why not prepare your outfits for future occasions from now so you’re all set once the weather changes and your calendar starts to fill up. All these items will be at a reduced price so there is no guarantee will still be there in a few weeks time.  


Sign up to the newsletter 

Finally, signing up to the newsletter will get you ahead of the game for as long as the sale lasts. Further reductions are bound to happen over the sale period so a newsletter sign up will definitely keep you up to date with the changes.